September 12, 2024
Year
2023
Client
Islam Ashour
Category
Branding
Product Duration
2 Weeks
The research phase for TUT Designs explored the deep connection between Egyptian heritage and modern fashion. We studied pharaonic symbols such as the Nemes crown, cats, and the Ankh, analyzing how these timeless icons can be reinterpreted in a contemporary, minimal style. Alongside cultural references, we reviewed global fashion competitors and trends to identify opportunities for a brand that is both rooted in history and forward-looking. This foundation allowed us to craft an identity that feels distinctive, elegant, and timeless.
The design of TUT Designs draws directly from Egypt’s timeless symbols, blending pharaonic heritage with modern fashion aesthetics. The logo construction was inspired by the golden ratio, incorporating elements such as the Nemes crown and feline elegance to reflect strength and sophistication. Typography and color choices were kept minimal and elegant, ensuring a balance between cultural richness and contemporary style. The result is a visual identity that feels both iconic and wearable—rooted in history yet designed for the future.
The development of TUT Designs focused on transforming conceptual sketches into a refined identity system. Starting with pharaonic inspirations—such as cats, crowns, and ancient symbols—we explored multiple logo directions before finalizing a mark that balances heritage with minimal modernity. The process included experimenting with golden ratio constructions, responsive logo variations, and visual applications across fashion assets like clothing tags, bags, and digital media. Each stage was carefully crafted to ensure the brand could evolve seamlessly from concept to implementation.
The concept of TUT Designs celebrates the richness of Egyptian heritage through a detailed and symbolic identity. Rather than minimalism, the logo embraces intricate references—the Nemes crown, feline elegance, and the Ankh—each carefully integrated to carry layers of meaning. This approach ensures that every detail speaks of power, elegance, and cultural pride. TUT Designs is not about simplicity—it is about timeless storytelling, where every line and shape reflects the grandeur of Egypt’s legacy in a modern fashion context.
