April 7, 2025
Year
2025
Client
Branspect Agency
Category
Marketing & Media
Product Duration
3 - 4 Weeks
Our research for Sama Agency focused on understanding how 17 years of offline expertise could be transformed into a powerful digital presence. We studied the agency’s legacy in Saudi Arabia, its partnerships with leading brands, and its reputation for delivering impact across industries—from healthcare to retail. This phase uncovered the strengths that set Sama apart: trust, consistency, and the ability to make brands unforgettable.
The design direction for Sama emphasizes authority and elegance, combining bold visuals with clean layouts to reflect its reputation as a marketing powerhouse. A strong visual identity was crafted to communicate growth without borders—balancing modern digital aesthetics with the agency’s deep-rooted heritage. From typography to color palette, every design choice reinforces Sama’s ambition: to give every brand a stage as big as its dream.
The development of Sama Agency centered on transforming 17 years of offline expertise into a dynamic digital presence. This meant creating a structure that could showcase the agency’s diverse portfolio—videography, photography, motion graphics, and marketing strategy—while maintaining clarity and impact. Every layout, interaction, and digital touchpoint was designed to reflect Sama’s professionalism and ambition, ensuring the brand stands out as a marketing powerhouse in the Gulf.
The concept behind Sama is built on one idea: Growth Without Borders. By blending bold visuals with a refined structure, the identity communicates ambition, authority, and trust. The design draws from Sama’s history of collaboration and success, reimagining it for the digital era. It is not just about showing projects; it is about staging them—turning every client story into a performance of vision, creativity, and real impact.
