September 5, 2025
Year
2025
Client
Trillioni Group
Category
Brand Strategy & Identity
Product Duration
3 - 4 Weeks
Our research for the Trillioni Foundation began with understanding the social and humanitarian landscape of Chad. We studied the country’s most pressing challenges in food security, healthcare, education, orphan support, and youth empowerment. This phase highlighted the importance of positioning the foundation not just as a donor, but as a sustainable force for change. By mapping global best practices in philanthropy and aligning them with Trillioni Group’s resources, we set the foundation for a brand identity that blends local trust with international credibility.
The design direction of Trillioni Foundation is built on clarity, trust, and impact. Using a palette inspired by hope and sustainability—warm yellow, deep green, sky blue, vibrant orange, and noble purple—we created a system that communicates both optimism and credibility. The visual identity balances minimal structure with emotional resonance, ensuring that every touchpoint reflects the foundation’s humanitarian purpose.
The development process focused on building a brand that could function seamlessly across print, digital, and field applications. From official documents and campaigns to community initiatives, the identity was designed to remain adaptable while retaining consistency. Every element was tested against real-world usage in Chad, ensuring that the foundation’s message of hope and empowerment could reach people effectively and authentically.
The concept behind Trillioni Foundation is rooted in the idea of Together, We Create Impact. The identity celebrates collective action, reflecting the belief that meaningful change is born when communities, organizations, and individuals work as one. This is expressed visually through interconnected elements and bold simplicity, symbolizing both unity and strength.
